I connect people to other people by telling thoughtful stories and connecting big ideas. I am passionate about community engagement and like to look for human-centered ideas to help others do good work. I focus on developing and leading strategic branding, content and social programs with the end user and impact in mind. I approach my work holistically because when you're looking to get something done, it's not about solving a problem, but about finding the answer. Sometimes it's not even about the work, it's about you. What are you looking for? I'm here to search with you until we find it, together.
community engagement| partnership building | process creation | marketing + digital | strategic branding| communications operations | targeted content | media placement | ux integration | adwords | seo/keyword optimization
strategic communication | content development
I consult independently with various small business, non-profit teams and social impact organizations to produce and author digital, blog, web, social and media content. I can help you concept and create your brand, as well as utilize web and creative platforms to publicly tell your story and build influence. I can work with your team to set up your website, develop a strategy for your digital and social presence, connect you with relevant organizations and partners, and develop an editorial plan for your company.
web | business design | media relations | content creation | public speaking
KEEP TEXAS BEAUTIFUL
Keep Texas Beautiful is a 501c3 non-profit organization charged with educating and engaging Texans to take responsibility for improving their community environment. We do this through programming and education addressing our three focus areas, litter prevention, waste production and beautification. As the communications director, I oversee the organization’s overall marketing, media and development strategies. I lead our overall brand strategy, content creation, ad and media placement, partnership development and am working in 2017 to celebrate and promote the organization's 50th Anniversary. While on the job, I've organized a conference for 500+ state attendees, an anniversary gala, lobby day for affiliate members at the State Capitol and developed campaigns with EarthShare of Texas, Unilever, H-E-B and TxDOT.
COOKING UP CULTURES
marketing + communication strategy, interim CMO
Cooking Up Cultures is a 501c3 non-profit organization that has been serving the Austin area community since 2010. They provide supportive, edible environments for learning languages and sharing cultures. Their ultimate purpose is bridge the cultural barriers that exist in our communities. I'm working with this team to develop initial strategic marketing and communication strategies to launch this amazing tool into the hands of young families in Austin and beyond.
THE HELPER BEES
marketing + communication strategy
The Helper Bees is an organization focused on matching seniors with helpers that perfectly fits their needs. They do this by removing the middle man, connecting caregivers to seniors, making the in-home care rate significantly lower and the wages earned by our fantastic helpers much higher than traditional agencies. Helpers may be caregivers, they may be errand runners, they may be housekeepers, or they may simply be someone who can sit and tell a good story. I am supporting this team through building their existing strategic marketing and communication platforms through marketing operations and architecture, ad conversion and direct email marketing.
TRAVEL + SOCIALGOOD ATX
media relations | partner outreach
The newly launched Austin location is a local chapter within a global community of changemakers, passionate about transforming the travel industry into a force for good. This team's goal is to turn Austin into a capital of sustainable travel. Travel+SocialGood launched in the spring of 2013 in partnership with the UN Foundation’s +SocialGood network, and is building a collaborative community that provides the tools and network to help catalyze our industry’s next leaders. I am supporting efforts to promote their upcoming forum on sustainable travel.
NEW MILESTONES FOUNDATION
media relations | digital promotions
I supported the New Milestones Foundation to raise funds for their featured annual gala. This event raises primary funds for the Austin Travis County Integral Care system and works to raise awareness for mental illness and intellectual and developmental disabilities in the individual and their impacted families. Their Fall Gala, Bridging the Gap took place October 20, 2016 and helped raise more than $40,000 for the organization.
COHI - Circle of Health International
media relations | partnerships | event design+management
ICOHI aligns itself with local, community based organizations led and powered by women, and responds to the requests of these leaders, who are best suited to know and advise on the needs of the women and children that they serve. COHI aims to support these local partners through our provision of professional volunteers, capacity training, the procurement of requested and appropriate supplies and equipment. I organized and managed this event from conception, organizing team members, building awareness and media relations, helping COHI raise more than $19,000 at their annual Fall Fundraiser on October 20, 2016.
director of marketing & business development
While at Vuka, I served as the swiss army knife of our team, supporting strategic communication and business development for Vuka Studios, encompassing three separate business ventures: Vuka (events), Impact Hub Austin (coworking) and Wake Up (programming). As a member of the executive team, I managed a variety of staff and contract hires to implement unique content marketing, creative production, targeted email campaigns, digital advertisement and media placement. I developed global and local press and programming partnerships and was the primary operations and systems architect. I project managed the launch and transition of global brand Impact Hub Austin for socially impactful entrepreneurs. I achieved digital and lead growth month-over-month. I also served as the de facto operations manager, implementing SOPs, processes and software systems such as email, CRM, CMS, etc.
IMPACT HUB AUSTIN
I managed all marketing and strategic communication for Impact Hub Austin. I project managed the launch and brand transition of Impact Hub Austin in March 2016, bringing a multi-year effort by the organization's co-founders and managing director into fruition. Impact Hub Austin is now the 77th coworking community worldwide (and first location in Texas) for socially impactful entrepreneurs.
I managed all marketing and strategic communication for Wake Up, a network of mindfully curated mentors and coaches united to support and facilitate awakenings within individuals and organizations. Through a variety of partnerships and targeted workshops, our team facilitated strategic programming in the Vuka event space.
AUSTIN CONVENTION & VISITORS BUREAU
marketing & tourism coordinator
As a content strategist and editor at the ACVB, I managed publicly-facing advertorial, editorial, interactive, tourism and partnership-related efforts that reached the eyes of 400k+ readers monthly. I served as the de facto project manager for the marketing department and directly produced CMS and online web content. I pitched to media, managed and wrote the blog, edited and outlined newsletter content, crafted social media, evaluated and coordinated events and tradeshows, and served as the liaison for projects touching all partners, events, press, tourism, sales, services and other areas of the organization. I also hired and managed company interns, led and created internal development trainings for staff.
YOUNG WOMEN'S ALLIANCE
vice president and board chair, member
I was a voting VP of the Young Women’s Alliance (YWA) Board, a volunteer organization geared toward women’s empowerment in the Austin community. I developed strategic relationships and partnership opportunities to reconnect and enhance former YWA members with the current Foundation, organization and external partners. I also managed the Alumnae committee, former member database, monthly communication outreach, Access Alumnae speaker series and grant promotion and assessment. I’m a current member.
community outreach manager
As a member of the SocialMedia.org Community Outreach team, I prospected and developed leads for our sales pipeline of 5k+ high-level accounts. I researched C-level social media executives who would best fit in our community and sparked direct engagement. I developed conversations and pipeline with social media executives and strategists at pre-qualified big brands ($1b+ revenue, 5K+ employees) through research and relevant industry news.
I represented the Luminex North American diagnostics market of this public company by crafting specific content via our social media channels, corporate blog, trade shows and industry publications. I also supported the regional sales team by developing targeted content for high-level customers. In addition, I led the implementation of our company’s CMS and CRM systems, and helped our team exceed our sales goals by 160% year-over-year. I was also the most junior project manager for a company-wide McKinsey evaluative implementation.
- Regional team utilized inbound marketing tactics to build trust and authority within target diagnostic markets. Achieved 160% of 2012 compensation plan based on leads and sales generated through strategic content creation and pipeline implementation, generating over $500k in first 8 months of use and 750% increase in leads and tradeshow attendance
- Directly assisted with introductory product launch into regulated FDA diagnostics market and facilitated product training and promotion via trade shows, workshops, direct email and social media marketing, increasing online interaction and followers by 38+%
TEXAS A&M COLLEGE OF LIBERAL ARTS
development relations coordinator
As the Texas A&M University College of Liberal Arts Development Relations Coordinator, I assisted in marketing college promotional, informational, fundraising events and publication materials to former and current Texas A&M University College of Liberal Arts students, faculty and staff. I also created fundraising engagement opportunities for former students with Liberal Arts Development team, as well as developed and prospected potential relationships with current and prospective donors.
RELAY FOR LIFE OF BRAZOS COUNTY
marketing and publicity director
As the Marketing and Publicity Director, I created publicity campaigns to market the American Cancer Society and Relay For Life Brazos County to the Bryan and College Station Texas areas. Event raised $112,000+ and increased online Facebook users by 82%, views by 54% and interaction feedback by 175%. Led and directed volunteer team to advertise to local community via online media, email campaigns, promotional flyers, radio promotion and other promotional events.
RESIDENCE MEMBERS CLUB
marketing intern | dublin, ireland
I was selected via the EUSA Academic Internship Program as an international work abroad marketing intern. I assisted with marketing, recruiting and managing membership at the Residence Members Club for 800+ high-end private club members while living abroad in Dublin, Ireland. I created our internal marketing webpage for Residence Members Club during national financial turnover and receivership status.
Nonprofit + Community
- City of Austin Innovation Office
- The Helper Bees
- Circle of Health International
- New Milestones Foundation
- Impact Hub Austin
- Wake Up
- Leadership Austin
- Young Women's Alliance
- Relay for Life of Brazos County
- Relay for Life of Gatesville
- Gatesville Chamber of Commerce
- Travel + SocialGood Austin
- Vuka Events
- Austin Convention & Visitor's Bureau
- Residence Member's Club
- Peacock River Ranch
- Kristy's Kreations
Creative + Entertainment
- Cathleen Berdan Portfolio
- Elsa O'Callaghan Portfolio
- Spirit Stuff Band
- Straw Hat Photos
- Hitt Photography and Framing
- Danielle N. Burns Journalism
- Newton O'Neill Communications
- Energy Project Advisors
- Daschofsky Insurance and Financial Services
- 4C Livestock LLC dba Coryell County Commission Company
- Waco Livestock LLC dba Waco Stockyards
- Cross Hare Taxidermy
- SocialMedia.org + GasPedal
- Texas A&M University College of Liberal Arts