WORK SAMPLES

 Some of my favorite links, words and so much more may be found below.


 
 

STRATEGY + CONTENT

Keep Texas Beautiful

strategic communications plan
crisis communications plan
editorial planning, calendar
media outreach calendar
seo/keyword optimization
monthly newsletters: general, member-only
social media
implemented new blog

The Helper Bees

strategic content implementation
brand guidelines
social media + digital strategy
advertising strategy
email campaign development: general, sales, segmented
audience development
CRM infrastructure and implementation
CMS optimization, SEO, keyword strategy

Cooking Up Cultures

strategic content implementation; editorial calendar, content plan
digital business + advertising strategy
organization + implementation of brand, style, editorial standards
email campaign development

Vuka

strategic direction and vision for communication and business strategy
implemented measurement, goals, monthly reports, SOPs
brand developmentguidelines
social media development, content
email campaign development, content
web development, content
teamsales, client collateral
media outreachplacement
team management & hire: copywriter, event manager, program manager
assisted with development, fundraising, growth and launch of two new physical locations

Impact Hub Austin

brand implementation, development, guidelines
social media development, content
email campaign development, content
web development, content

Wake Up

brand implementation, development, guidelines
brand development, guidelines
social media development, content
email campaign development, content
web development, content
workshop promotion, collateral

Austin Convention & Visitors Bureau

brand implementation, development, guidelines
blog strategy, development, content
social media development, True Austin program, content
email campaign development, Leisure eNews, Meetings eNews
annual marketing plan
historic brochure
media press kit
meeting planners guidevisitors guide editing, curation, content
tourism design collateral

Young Women's Alliance

brand implementation, development, guidelines
annual giving guide, fundraising campaign
membership enewsletters

Luminex

brand implementation, development, guidelines
blog content
social media account management, content
targeted sales content
implementation of SalesForce to department
trade-show travel, management

Relay for Life of Brazos County

brand implementation, development, guidelines
promotional flyers
radio, media promotion and speaking


 

PROGRAMMING + PEOPLE

Keep Texas Beautiful

Annual Conference, San Antonio [creative direction, logo, event design, presentation]
Conference Panel Presenter: Marketing 101
50th Anniversary Gala Celebration, campaign
KTB Legislative Day, invitation
Unilever Earth Day , campaign
EarthShare of Texas Earth Tearpads, general promotion
Keep Texas Beautiful Fall Sweep, Kickoff event, general promotion
Rebuilding Texas Fund; established, branded and partnered with Revolver Brewing, Waste Management and Chevron

Circle of Health International

event organization + project management
media + food partnerships, sponsorships
event design + management
event invitationpromotion

New Milestones Foundation

media relations, promotion
social media development, content creation
partner outreach, relations

Austin Convention & Visitors Bureau

partner, vendor management
hospitality, customer service
event management
custom CMS management

SocialMedia.org

brand implementation, development, guidelines
strategic outreach development
in-person account management
customer service

Luminex

implementation of SalesForce to department
trade-show travel, management

Texas A&M University, College of Liberal Arts

cold outreach
executive assistant
travel, account management
database creation, CRM management

Residence Members Club

brand implementation, development, guidelines
high-profile client management
targeted mail campaigns
database management, implementation

email campaigns

Relay for Life of Brazos County

program development
management of volunteer teams
event management
volunteer database management


 

BRANDING + MEDIA

Website Development

Cathleen Berdan Portfolio
Elsa O'Callaghan Portfolio
Rebekah Grmela Portfolio

Keep Texas Beautiful

website development, Salesforce consultancy
AdWords, JDI Agency Grant Implementation ($8k inkind)
brand, editorial guidelines
KTB Scout Pack logo, promotions
Don't mess with Texas Media
Valley Star, San Benito Cleanup
The Cross Timbers, Flower Mound Cleanup
Governor's Community Achievement Awards Media
News Channel 25, KWTX10, Copperas Cove
Valley Star, Harlingen

New Milestones Foundation

Austin Way, Bridging the Gap Gala
Tribeza, New Milestones Social Hour
Boss Babes, Gala Invite

Travel + SocialGood Austin

partner relations
event promotion

Vuka

strategic direction and vision for communication and business strategy
brand developmentguidelines
team management & hire: copywriter, event manager, program manager
assisted with development, fundraising, growth and launch of two new physical locations
Luna Data Solutions, Vuka Vibe
2016 Singles, Brian Schoenbaum
Move People Podcast, Brian Schoenbaum

Impact Hub Austin

soft and public launch event, architecture, collateral
project management
Tribeza, Austin Coworking Guide
Brit+Co, Creative Career of Your Dreams
General Assembly, Women Who Work It 
Austin Inno, Social Impact Innovations Panel

Austin Convention & Visitors Bureau

media placement, FAM tours
annual marketing plan
media press kit